Tag: Social Influencer

Big Data, Customer Data

What Data Says About 2020’s Marketing Predictions

January 10, 2020

Via: Target Marketing

For marketers, data now drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends. In a recent report, Gartner delivered some bold marketing predictions that are meant to stir the pot. […]

Content & SEO, Marketing Technologies

4 Ways to Keep Your Content Relevant and Real

September 25, 2019

Via: Adweek

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]

Marketing Channels, Social Media Marketing

Social Influencer Fraud to Cost Brands $1.3B This Year

July 29, 2019

Via: Target Marketing

You knew it was coming, marketers. Based on our martech buying research, social media marketing tools are your No. 1 purchase — by a lot. And brands big and small are optimizing SMM with influencers — but a new study […]