Tag: social apps

Marketing Channels, Social Media Marketing

Reach is higher on social apps but users prefer tablets for video

February 13, 2023

Via: Business of Apps

Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and […]

Marketing Technologies, Mobile Marketing

Streaming apps boost advertising spend in-app

November 21, 2022

Via: Business of Apps

Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]

Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Users will spend $200 million on dating and social discovery apps in Q1 2022

February 23, 2022

Via: Business of Apps

European mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year. That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app […]