Tag: Snap


Netflix secures 2 Snap execs to spearhead advertising push

August 31, 2022

Via: Marketing Dive

Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]

Marketing Channels, Social Media Marketing

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

December 9, 2021

Via: Social Media Today

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]

Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

Snap expands mobile ad tools with Multi-Format addition

November 24, 2021

Via: Business of Apps

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]

Marketing Channels, Social Media Marketing

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Via: AdExchanger

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]

Marketing Technologies, News, Other Technologies

Snap launches Spectacles with AR for creators

June 7, 2021

Via: Business of Apps

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

Marketing Technologies, Mobile Marketing

Snap Announces Plans to Build Its Own Mobile Ad Network to Connect With Its Audience

April 5, 2019

Via: Adweek

Snap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own […]