August 31, 2022
Via: Marketing DiveNetflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]
Marketing Channels, Social Media Marketing
December 9, 2021
Via: Social Media TodaySnapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]
Automation, Marketing Channels, Marketing Technologies, Social Media Marketing
November 24, 2021
Via: Business of AppsSnap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]
Marketing Channels, Social Media Marketing
October 7, 2021
Via: AdExchangerCreative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]
Marketing Technologies, News, Other Technologies
June 7, 2021
Via: Business of AppsSnap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]
Marketing Technologies, Mobile Marketing
April 5, 2019
Via: AdweekSnap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own […]
July 25, 2024
July 18, 2024