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Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response.

Snapchat commissioned market research firm Alter Agents to conduct a study of AR immersion, which measured heart rate variability when viewing different types of social content experiences.

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