Tag: SMX Advanced

Automation, Marketing Technologies

Leveraging automated bidding strategies for maximum PPC performance

June 28, 2022

Via: Search Engine Land

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more. Most […]

Industries, Retail

Google announces new features for retail advertisers at SMX Advanced

June 18, 2018

Via: Marketing Land

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]