Tag: smartphones

Marketing Technologies, Mobile Marketing

How Are Smartphones Impacting In-Store Retail Experience?

October 10, 2023

Via: Martech Zone

Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in […]


How to Efficiently Design Your 2020 Mobile Marketing Strategy

July 17, 2020

Via: Scarlett Mars

There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]

Marketing Technologies, Mobile Marketing

How to Optimize Mobile Marketing for Optichannel ROI

January 3, 2020

Via: Target Marketing

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]

Automation, Marketing Technologies, Mobile Marketing

Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce

September 19, 2019

Via: Target Marketing

Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled […]

Big Data, Platforms & Software

Should Social Networks Focus More on Emerging and Developing Countries?

June 20, 2018

Via: Adweek

The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets. Pew Research Center conducted a survey in 37 countries […]

Marketing Channels, Marketing Technologies, Mobile Marketing

Resurgence of SMS marketing

February 2, 2016

Via: Mobile Marketer

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other […]

Mobile Marketing, Web Advertising

Advertisers lack mobile programmatic advertising understanding, says IAB research

January 13, 2016

Via: Brand Republic

In a survey of 301 markets, half said that they use programmatic for buying smartphone inventory, but 44 per cent reported having no or little knowledge of it. In terms of mobile advertising as a whole, 29 per cent explained […]

Mobile Marketing

Predicting the biggest ecommerce trends in 2016

December 16, 2015

Via: Econsultancy blog

There have been many “year of mobile” predictions, but I think that in 2016 more companies will see revenue from smartphone overtaking revenue from desktop. I think we’ll see that on the Schuh site in April, which will mark two […]