Tag: Shopping Season

Big Data, Platforms & Software

How to make the most of Performance Max this holiday shopping season

October 28, 2022

Via: Search Engine Land

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re […]

Marketing Technologies, Other Technologies

How product shortages and an extended shopping season are upending holiday marketing

October 19, 2021

Via: Mobile Marketer

Like 2020, the theme of this year’s holiday season is unpredictability, retail experts say. As a result, marketers will need to remain agile and responsive to challenges old and new while again attempting to do more with less. COVID-19 irreversibly […]

Marketing Channels, Social Media Marketing

Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

December 6, 2019

Via: Adweek

Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network’s new cross-account reporting option will enable brands to see metrics including […]