February 12, 2024
Via: EntrepreneurHere’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]
Marketing Channels, Web Advertising
February 12, 2024
Via: Martech ZoneHTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]
Marketing Channels, Social Media Marketing
February 9, 2024
Via: Search Engine LandThe debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]
February 9, 2024
Via: Search Engine LandGoogle Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to […]
February 8, 2024
Via: Search Engine LandYouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]
Content & SEO, Marketing Channels
February 8, 2024
Via: Search Engine LandThere is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, […]
Marketing Channels, Web Advertising
February 8, 2024
Via: Search Engine LandOne of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]
February 8, 2024
Via: EntrepreneurIt’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]
February 7, 2024
Via: Search Engine LandClear, descriptive URLs enhance both user experience and visibility. Ideally, they should describe what content a page holds. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to […]
February 7, 2024
Via: Search Engine JournalGoogle is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]
February 7, 2024
Via: Search Engine JournalYouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]
Marketing Technologies, Other Technologies
February 7, 2024
Via: Search Engine JournalInteraction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]
Content & SEO, Marketing Channels
February 6, 2024
Via: Search Engine LandWhat does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means […]
Marketing Channels, Web Advertising
February 6, 2024
Via: Search Engine LandThe big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled […]
Content & SEO, Marketing Channels
February 6, 2024
Via: EntrepreneurThere are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it incredibly challenging to stand out and grab the attention of online shoppers. Without a solid presence in Google’s […]
Marketing Channels, Web Advertising
February 6, 2024
Via: Search Engine LandMicrosoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the […]
February 5, 2024
Via: Search Engine LandGoogle will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]
Content & SEO, Marketing Channels
February 5, 2024
Via: Search Engine LandIt’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t […]
Content & SEO, Marketing Channels
February 5, 2024
Via: Search Engine LandIn case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not […]
Content & SEO, Marketing Channels
February 5, 2024
Via: Search Engine LandThe traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can […]