Tag: business strategy

Content & SEO, Marketing Channels

Content marketing strategy for small businesses: top 11 tips

May 16, 2022

Via: Search Engine Land

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. 60% of marketers […]

Marketing Technologies, Other Technologies

These 4 Elements Are Key to Branding Your Business

May 9, 2022

Via: Entrepreneur

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth […]


Meet 4 Female CMOs Paving The Way For The Future of Marketing

March 1, 2019

Via: Convince and Convert

The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking […]

Automation, Marketing Technologies

10 Tips for Successfully Implementing Marketing Automation

July 11, 2018

Via: Target Marketing

While marketing automation is beginning to approach critical mass, implementing marketing automation successfully is still something many companies struggle with. There’s a lot of hype that still surrounds these products, which is fueled by the word “automation.” Oversimplifying the benefits […]

Marketing Channels, Social Media Marketing

Forget Social Strategy, What You Need is a Business Strategy

June 6, 2016

Via: Social Media Today

These days, you’re no doubt constantly bombarded with articles elaborating on how important it is to develop a strong social strategy. And while it’s great to find ways to develop a strong social media presence, all too often we forget […]