Tag: branded

Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]

Media, Print Media

Does Branded Content Really Work?

May 18, 2017

Via: Media Post

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or another format. And new research by Polar and Ipsos Connect delves into the effectiveness of branded content, […]