Marketing Channels, Social Media Marketing
March 5, 2018
Via: DigidayThree years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]
May 18, 2017
Via: Media PostThat’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or another format. And new research by Polar and Ipsos Connect delves into the effectiveness of branded content, […]
May 25, 2023
June 2, 2023
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