Tag: audiences


5 Things You Need to Know About Influencer Marketing

September 19, 2022

Via: Natalie Dunn

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]

Marketing Technologies, Other Technologies

7 Things Content Marketers Told Us About Video [New Research]

November 10, 2021

Via: CMI

A powerful tool in the storytelling arsenal, videos have become more important in the last two years to brands, according to 83% of marketers in a recent survey. That’s one key finding from Content Marketing Institute’s new Video & Visual […]

Marketing Channels, News, Social Media Marketing

Facebook has a ‘teen problem’ as younger audiences look to Snapchat

February 12, 2018

Via: Brand Republic

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]

Content & SEO

Three ways brands can let their audience create their content

September 13, 2016

Via: Econsultancy blog

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content. So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development. I […]


3 tips for building better audiences and conquering programmatic

February 8, 2016

Via: Digiday

While some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed […]