September 19, 2022
Via: Natalie DunnThe COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]
Marketing Technologies, Other Technologies
November 10, 2021
Via: CMIA powerful tool in the storytelling arsenal, videos have become more important in the last two years to brands, according to 83% of marketers in a recent survey. That’s one key finding from Content Marketing Institute’s new Video & Visual […]
Marketing Channels, News, Social Media Marketing
February 12, 2018
Via: Brand RepublicFacebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]
September 13, 2016
Via: Econsultancy blogA Reevoo study found that 70% of consumers place peer recommendations over professionally written content. So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development. I […]
February 8, 2016
Via: DigidayWhile some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed […]
May 25, 2023
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