Tag: app marketers

Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing

App marketers are eyeing short-form content opportunities

December 20, 2022

Via: Business of Apps

App marketers are turning to short-form content more than before in an effort to gain users and boost downloads. That’s according to a new study from Gamesight based on an analysis of data from the company’s ad platform examining the […]

Marketing Technologies, Mobile Marketing

64% of app marketers say ATT and co had a negative impact on their UA campaigns

November 17, 2022

Via: Business of Apps

More than half of app marketers have a generally optimistic outlook for the industry, despite turbulent times under COVID-19 and the macroeconomic climate making things harder for marketers. However, 42% of respondents to Liftoff’s 2022 App Marketer Survey are feeling […]

Marketing Technologies, Mobile Marketing

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Via: Business of Apps

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]

Marketing Technologies, Mobile Marketing

App marketers concerned about iOS move to Android

July 12, 2021

Via: Business of Apps

2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its […]

Marketing Technologies, Mobile Marketing

Big mistakes that app marketers make daily

March 13, 2017

Via: Mobile Marketer

If you are a marketer or retailer with applications, I have some bad news for you. According to Nuance, 95 percent of apps are abandoned after the first month. That means all that hard work of coding and marketing an […]