Tag: ad-tracking


Android users will be able to opt-out of tracking by the end of 2021

June 8, 2021

Via: Business of Apps

Google has followed in the footsteps of Apple and will allow users of its Android operating system to opt-out of being tracked by advertisers. The changes will be implemented later this year as a growing number of marketers and app […]

Automation, Big Data, Marketing Technologies, Platforms & Software

Google adds new tools to boost app performance and ad tracking for developers

May 26, 2021

Via: Business of Apps

Google has launched a range of new features and tools that aim to help users make sense of their app data to improve performance. The company recently expanded the reach of its App campaigns so that developers and app marketers […]

Marketing Channels, News, Web Advertising

Google plans to drop support of ad-tracking technology

January 15, 2020

Via: Marketing Dive

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]