Budweiser, Honda and Warner Bros. are among the top marketers leveraging a variety of advertising tactics to circumvent the rise of ad blockers through strategies such as sponsored social media and interesting call-to-actions.
As ad-blocking technology is on the rise since the number of Apple’s new iPhone owners continues to jump, and consumers become less interested in pop-up ads, marketers have had to search for better ways. Sponsored posts that are native to social media experiences, humorous videos and dynamic advertising are some of the moves advertisers have made to appeal to consumers through the shift on mobile.
