Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028.
What is Embedded Finance?
Embedded finance has the potential to significantly impact both businesses and consumers. For fintech companies, embedded finance offers a wider range of financial services, enabling customers to access tailored financial solutions that meet their individual needs.
However, if companies fail to meet the changing demands of their target audiences, then this could lead to poor payment solutions that affect cash flow. Small and medium businesses (SMBs) and affiliate publishers frequently grapple with limited cash flow and rising interest rates.
