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Marketing Automation Helps Cataract Steel Expand Customer Base

May 31, 2017

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.

Founded in 1977, Cataract Steel designs and manufactures heat transfer equipment for customers in industries such as oil and gas, chemical production, and paper and pulp.

All of the Niagra Falls, NY-based company’s work is custom. Often, what the company builds is part of a bigger project, so the company’s units are added in with pumps, filters or other processing equipment. For example, natural gas often has too much water in it, so Cataract Steel makes units to boil the water out of the gas, says Scott Costanzo, president, Cataract Steel.

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