Lead magnets – often called content offers – are something we’ve all seen. From free eBooks, to templates, to other gated content that’s offered alongside blog articles, they’ve become a standard part of social media marketing. If a website visitor clicks and gives you their email address, they become a lead, and you have the opportunity to move to more personal email conversations.
The issue is, with the sea of content that’s out there, there’s also a sea of content offers. So how do you make yours stand out?
