Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an agency to help them scale.
I’m CEO and founder of a marketing agency — I’ll put that out there right up front. Yes, that means I have a bias toward brands at this stage hiring agencies, but it also means I’ve seen plenty of brands over-invest where they shouldn’t and under-invest in the places that will actually move the needle.
