For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you.
On one hand, content investment is on the rise. Seventy-three percent of organizations created more content in 2015 than they did in 2014, and 76 percent of B2B marketers and 77 percent of B2C marketers plan to create more content this year than last.
