As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals.
While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies.
This article explores the challenges faced by non-retail industries in embracing value-based bidding in Google Ads and how to make it work for your unique business.
