This quick tip (and template) comes from Ecconsultancy’s Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement.
A content marketing mission statement captures the essence of content strategy in a single sentence, which is then used to help inform your work.
The concept is one which comes from Kristina Halvorson’s book ‘Content Strategy for the Web’.
Econsultancy’s Best Practice Guide describes such as mission statement as “a rallying cry around which your team can assemble, and a directional statement that can help inform decision making and greater autonomy.”
