We’ve been together for over a decade and are attached at the hip. At least once an hour, I find myself consulting it. Yes, I’m talking about my smartphone, and I’m guessing you feel similarly attached to yours. The relationships we form with our mobile devices are truly unique, shaped by our routines and by habit, by our environments and our personalities. (And, if we’re being honest, our devices often shape us back.)
We’re now spending hours a day — an average of 3 to 5, depending which studies you find most credible — communing with these small screens, and the most important question for marketers is not how we can serve up more digital ads.