Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond.
Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the potentialdamage it could (and did) do to small businesses. As the changes continue—and best practices regarding new tech adoption and media channel preferences evolve more and more rapidly—it’s high time to re-examine your content marketing strategies.
