Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome.
Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down?
Actually, I believe I know. You’re of the opinion it’s difficult to measure your content marketing efforts. It can be. But it doesn’t have to.
You may have read about various ways to calculate ROI and found them complex, and perhaps, overwhelming. Yeah, me too.