We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come close to the potential they have shown sans pressure. When marketing’s not working, the story’s often the same as it is for athletes.
As a mom of three elite ski racers, I’ve seen it for years — among athletes young and old.
