Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience.
Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram users.
Given how much Instagram controls, what is a content marketer to do? It turns out you can make a big difference as I’ve learned growing my New Earth Knowledge project to 60,000 followers in a little over two years.
