With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption.
Adding more channels and sources of data requires:
- Clear cross-platform strategy, messaging, and identity.
- Willingness to experiment to discover positive and negative outcomes.
- Buy-in from stakeholders to be flexible about key performance indicators (KPIs) – and be willing to engage in activity that’s more difficult to measure directly.
