There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. Where do you start? Are some metrics more critical to success?
This article covers a few metrics to track to help you make more informed decisions about your marketing strategy.
I’m intentionally ignoring the most popular metrics (e.g., clicks, costs, conversions), because while they’re important, they don’t tell the entire story of how the account performs and why.
