When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them.
Not only does Facebook rank at the top for most used social networking platforms, but parent company Meta owns four of the five top-ranking platforms including Facebook, WhatsApp, Instagram, and Facebook Messenger.
With over 2.91 billion people worldwide actively using Facebook to connect and share experiences, it’s no surprise that businesses are finding ways to optimize their marketing capabilities on Facebook.
