Social media, especially Facebook, has been the backbone of many brands’ advertising strategies for the past decade. However, new trends indicate it might fall off the favorites list soon. Many advertisers turned to Facebook because of its solid targeting capabilities and, above all, impressive usage volume. But a recent report from the tech giant shows an unprecedented decline in its daily active users. For the first time in 18 years, Facebook saw a drop of one million daily active users in Q4 2021, compared to the previous quarter.
