YouTube is adding some new metrics for Shorts, along with demographic data by upload format in YouTube Studio, as part of its latest feature update.
First up, on Shorts metrics – YouTube’s adding new ’Shown in feed’ and ‘Viewed versus swiped away’ data within the YouTube Studio display for Shorts content.
The new metrics will provide more insight into how viewers find your Shorts content, and how they respond to it in-stream. Up till now, creators have been able to see impression rates for Shorts, but not the actual engagement, and these new insights will help to provide more understanding as to how your Shorts clips are grabbing viewers, or not.
