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What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook

September 5, 2023

Via: Martech Zone

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Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook:

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