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Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

May 1, 2023

Via: Social Media Today

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Instagram’s updating its policies around affiliate marketing, while it’s also renaming its Branded Content Ads to Partnership Ads instead, in order to better communicate its evolving approach on this front.

As explained in this new pop-up, with the new name change, Instagram will also now enable brands to promote more types of user content in the app, not just the posts that use the Paid Partnership label.

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