When you think of Facebook and Instagram Ads, you tend to think of ecommerce.
Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers.
But that doesn’t mean you can’t use Meta Ads for lead generation.
From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business.
Here are nine things to consider when running a paid social media campaign on Facebook and Instagram.
