Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and their use of social media daily:
- Number of social media users: There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users.
- Average daily time spent on social media: The average person spends 2 hours and 24 minutes daily.
- Most used social media platforms: The most used social media platforms are Facebook, YouTube, WhatsApp, and Instagram.
- Age group that uses social media the most: The age group that uses social media the most is 18-29 years old.
- Gender that uses social media the most: Men and women use social media equally.
