Just a few years ago, customers would wait 24 hours for an email or callback.
Today it’s NOW – or nothing… along the whole customer journey. All businesses face similar scenarios:
It’s 3am and your call centre’s a flyblown wasteland…
It’s Sunday afternoon and a hot-prospect customer has three questions that’ll entice him further down the sales funnel…
It’s lunchtime and 100 people click Contact on your website – but it’s your lunch hour too, so you don’t answer straightaway…
All of these are problems – because customers all want responses right now. Welcome to 2016, where real-time marketing isn’t a nice-to-have: it’s a mandatory.
