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Account-Based Marketing Automation Comes to Eloqua

Demandbase today introduced a new solution for the Oracle Marketing AppCloud that melds account-based marketing with marketing automation. The product essentially takes Demandbase’s Forms product to a higher level by empowering Oracle Eloqua users to take top prospects and build out campaigns to other key decision-makers within their companies.

“This is an exciting addition for us,” says John Stetic, group VP, products for Oracle Marketing Cloud.

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