It’s a never-ending task for digital device marketers: How do you generate interest, or maybe even excitement, for consumers to upgrade to a new device when an even newer one lurks just around the corner? For LG Electronics, the challenge was met with an email offering some real benefits.
The smartphone in question is the company’s G5. Even if you’re locked in with a contract, very happy with the phone you have, or both, you might be tempted to click on the email anyway to see what’s up.
