Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not?
That about sums up my relationship with hashtags.
I love them for their contribution to social posts’ organic reach and visibility. I do not love seeing brands use them willy-nilly, stuffing them like King Triton’s magic trident into their captions to fix a failing social profile.
Hashtag success doesn’t come from hoping you land on “they love me.” It depends 100% on your hashtag strategy.
