A marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. It goes something like this: A lead becomes a prospect, who becomes a customer, who becomes (if you’re lucky) a repeat customer.
The whole thing probably sounds daunting, and it kind of is: Sales funnels have been around for a long time, but they can still cause modern, technologically savvy businesses trouble.
We’re going to discuss seven basic suggestions for dealing with sales and marketing funnel issues and recommend some tools to help you streamline and improve your own conversion process.
