A content audit is the act of taking inventory of your content to understand it on two levels:
- How it’s working together as a whole (the bird’s eye view).
- How each piece is working individually (the view from the weeds).
It’s a task many dread, but one you shouldn’t sweat.
Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals.
