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Don’t Create ‘Black Cat’ Content Without Doing This 1 Thing First

October 24, 2022

Via: CMI

You’ve nailed your voice and tone. The preferred formats and channels are documented. The content ideas are confirmed. It’s all on a calendar so everyone can see where your content marketing is going in the next quarter or even year.

You think you’re all set, but you would be wrong. All those details are great, but they’re part of an editorial plan, not a content strategy. That vital missing component is the foundation on which to build your editorial plan.

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