When it comes to local SEO, there’s a lot of noise.
From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.
However, none of these tasks matter if you ignore competitors.
A competitive analysis for local SEO can uncover:
- Who is ranking at the top.
- Why they achieved this ranking.
- Where they’ve chosen to target their strategy.
- What level of effort they’ve put into ranking.
- When you might be able to outrank them.
If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments.
