Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and the way your campaigns are optimized.
There are 13 campaign objectives to choose from but not much supporting content to help make that selection.
Because of this, getting started with Facebook can be a little bit overwhelming.
I remember back when I was setting up my first Facebook Ads account – I searched for tips or guides that would help me to determine which objective was the best fit for my use-case.
