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Facebook launches ad platform to help brands create ‘immersive’ ads

February 26, 2016

Facebook is launching a platform called Canvas where brands can use a number of tools to create “immersive” experiences.

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant’s in-house ad agency, told a press briefing today that Canvas will give advertisers “more space” and will allow them to create “unique” experiences on mobile.

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