Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch.
Email marketing is that reliable old pal who’s always been there for us, helping us reach potential and current customers. It’s the method we’ve trusted for ages.
But then, there’s direct messaging, the new kid on the block. With social media being a primary form of communication, direct messaging focuses on reaching out to a customer personally through these platforms to say, “Hey there, we’re here to chat!”
