Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates. You must create new, fresh and engaging direct mail pieces to get the results you need. Why should you continue to mail with all of the other channel options?
Here are two stats from the DMA 2017 Fact Book: Direct mail customer response rates increased year-over-year by 43 percent and prospect response rates increased year-over-year by 190 percent.