Premium and luxury brands love video – it is the best way that digital media can offer to engage their potential clients in their story and to showcase the superior quality of their wares. So any research in the field of video advertising is sure to pique our interest.
The latest study from Teads, the world’s premier video advertising marketplace, looked into the importance of context on the effectiveness of video advertising and had some key findings: Seek out premium content environments and avoid social and video sharing sites.
