Have you ever worn a knit cap with a baseball hat on top of it?
Probably not. Not only would it look odd, but it would feel uncomfortable.
Yet, many content marketers attempt to do something similar every time they review a piece of content, acting as both editor and proofreader.
But editing and proofing are not the same – even with AI assists. And by treating them as a single hat, you create an uncomfortable experience for your audience.
