While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic.
This article highlights:
- Theories about SGE’s traffic impact.
- What we know so far.
- What we don’t know yet.
- Things to avoid.
- Ways to prepare for SGE.
Theories on SGE’s potential traffic impact
SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands.
